Specialists in public relations and communications develop and implement communication and promotion strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals.

You usually need a university degree or college diploma in public relations, communications, journalism or a field related to a particular subject.

To be a public relations practitioner, you may need an APR (Accredited in Public Relations) designation.

With additional training and experience, you may move up the ranks to become a manager in public relations, fundraising or communications.

Most recent entrants have an undergraduate university degree, and almost 1 in 10 has a graduate degree.