These comments cover the career grouping of Professional Occupations in Public Relations and Communications, which includes Public Relations Consultants.
Job opportunities should result mainly from the need to replace professionals in public relations and communications who will be retiring, but also from employment increase. In addition, other people in this occupation will be vacating their positions to move on to jobs as journalists (NOC 5123), advertising account executives (see 1122) and college instructors and university professors (NOC 4131 and NOC 4121, respectively), or to be promoted to management positions (among others, NOC 0611, sales, marketing and advertising managers, and NOC 0512, managers - publishing, motion pictures, broadcasting and performing arts).
New technologies such as search engines, machine translation, and the Internet in general will be the cause of a decline in expansion demand over the 2011-2020 period. These new technologies increase workers' productivity, resulting in a decrease in demand for writing, translation and journalism professionals. In addition, media mergers have reduced the need for journalists. However, in an increasingly competitive economy, public relations professionals remain in high demand.
Job Seekers: 54,458
Job Openings: 58,261
Job prospects for this career are rated Fair