|Field of Study:||Marketing/Marketing Management, General
|Description:||Marketing deals with how products are created, developed and sold, but ultimately, it’s about managing relationships — with clients, customers, shareholders, partners, and others. Through the study of marketing, you’ll sharpen your public speaking, organizational, critical thinking, and teamwork skills. You’ll also build communications skills and an awareness of the importance of ethics and social responsibility. While taking the Bachelor of Commerce degree at the Sobey School of Business, you’ll focus on researching markets, advertising products, consumer behaviour, and working with the public. Courses in retailing, sales, distribution management, advertising, and promotion marketing are also offered.
The Sobey School of Business offers co-operative education options to the Bachelor of Commerce program. Co-operative education is a dynamic approach to university education which integrates academic classroom studies with related practical work experiences outside the formal university environment. The principle upon which this concept is based is that learning and individual development are greatly enhanced when the concepts studied in the classroom are periodically applied, tested, and observed by the students in meaningful work situations. Through this program, participating businesses have an excellent opportunity to observe and influence the education of bright enthusiastic students. They also benefit from the access gained to university faculty and expertise, while university faculty and students become aware of the concerns of business and the varied problems which they face.
|Cost per year:*||
There is an additional fee for Co-operative Education ($489.70 per work term for Nova Scotia residents and $618.00 per work term for out-of-province Canadians).