Marketing includes everything an organization does to acquire customers and maintain a relationship with them. The field of marketing includes advertising, sales, product and services design, brand management, and public relations.
As a Marketing major you will learn how to develop a comprehensive marketing strategy and plan, understand and analyze consumer behaviour, and undertake market research projects. You will develop the ability to see an organization from a customer’s, or client’s, perspective.
Your electives allow you to develop specialized knowledge in advertising and marketing communications, branding strategies, retail analysis, digital marketing, selling and social cause marketing.
The Co-op Option is an opportunity for third-year business students to participate in an eight-month paid work term and gain practical experience in their field of study. |
| Grade for Entrance Previous Year (%)* | 80 |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
- Grade12 Mathematics or Grade12 Precalculus
Pre-Calculus 30 is recommended.
Applicants may be admitted with a mathematics deficiency that must be cleared before the second year of study. |
| Test Scores: | - International English Language Testing System (academic or immigration) [min. 6.5] or Canadian Academic English Language Assessment [min. 85] or Pearson Test of English (Academic) or Test of English as a Foreign Language (Internet Based) [min. 86]
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| Application Notes : | Please visit the website to view all accepted English language proficiency standardized tests. |
* The entrance grade may change from year to year. Please contact the school for further information.
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.