University of Guelph

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Marketing Management

University of Guelph

Faculty:Gordon S. Lang School of Business and Economics
Degree:Bachelor; Co-op; Honours
Field of Study:Marketing/Marketing Management, General
Length:5 Year(s)
Cost per year:*
National: $10,167
International: $38,373

The total tuition and fees for the Fall 2022 and Winter 2023 semesters.

Scholarships:8
Careers:Advertising ManagersInfluencerFundraising Consultants

Description:

The Marketing Management major is interdisciplinary, follows a liberal education philosophy, and is built on the Department’s expertise in the field of marketing and consumer research.

The Department of Marketing and Consumer Studies prepares students for a career in marketing but also for educating them so that they can be active and engaged citizens. This is achieved from a balanced curriculum of marketing and liberal education courses that provide students with an understanding of the world they will work and live in. Students will gain knowledge in creating, communicating, and delivering product offerings to create value to stakeholders in a global and connected economy. Students completing this major will be prepared to pursue a variety of marketing career paths and diverse leadership roles.

The Co-op program in Marketing Management is designed to facilitate the transition of students from academic studies to a professional career by enhancing the integration of theory and practice.

Prerequisites:

Grade for Entrance Previous Year (%)*80 to 83
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
  •  Grade12 English 
  •  Grade12 Advanced Functions 
Applicants are required to have an Ontario Secondary School Diploma (OSSD), with English (ENG4U), advanced functions (MHF4U), and 4 additional 4U or 4M courses.

Students applying to the University directly from high school will be considered for admission to Co-op. Normally, a minimum average of 80% is required for consideration, but exact cut-offs are determined by the quantity and quality of the applicant pool as well as space available in each program. All students, including International applicants, are encouraged to explore Co-operative Education as an option.
Test Scores:
  • International English Language Testing System (academic or immigration) [min. 6.5] or Test of English as a Foreign Language (Computer Based) [min. 250] or Test of English as a Foreign Language (Paper Based) [min. 600] or Test of English as a Foreign Language (Internet Based) [min. 89] or Canadian Academic English Language Assessment [min. 70]
Application Notes : To view all accepted English language proficiency standardized tests, please visit: https://admission.uoguelph.ca/englprof

* The entrance grade may change from year to year. Please contact the school for further information.

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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Modified on February 17, 2023

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