Trent University - Durham Greater Toronto Area

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Marketing and Consumer Culture (Specialization)

Trent University - Durham Greater Toronto Area

Field of Study:Marketing, Other
Marketing/Marketing Management, General
Length:4 Year(s)
Cost per year:*
Provincial: $6,118
National: $6,815
International: $28,285
Careers:Advertising ManagersInfluencerFundraising Consultants


Almost 200 new businesses are started worldwide every minute. With so many new products and services crowding the marketplace, having expertise in marketing and consumer behaviour has become crucial for business survival. This Business Administration specialization equips you with the knowledge and understanding you’ll need to effectively reach your future customers.

Students pursuing a Specialization in Marketing & Consumer Culture are strongly encouraged to develop a wider foundation in the social sciences.


Grade for Entrance Previous Year (%)*65
Additional Admission Requirements:
    Students who have fulfilled the requirements for a Bachelor of Business Administration degree may graduate with a Specialization in Marketing & Consumer Culture if they have also successfully completed the following 4.0 credits with a minimum grade of 65% in each from the following list of courses:

    2.5 ADMN credit consisting of ADMN 2100H, 2080H, 3150H, 3170H, and 4160H

    1.5 ADMN credits from ADMN 2410H (or 3410H), 3560H, 3750H, or 4870H (or 3870H)

    * The entrance grade may change from year to year. Please contact the school for further information.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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    Modified on September 05, 2023

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