University of Alberta

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Marketing

University of Alberta

Faculty:Faculty of Business
Degree:Bachelor
Field of Study:Marketing/Marketing Management, General
Length:4 Year(s)
Cost per year:*
National: $10,062
International: $40,300

Estimated costs are for tuition only. Additional student fees and costs may be applied.

Scholarships:6
Careers:Advertising ManagersInfluencerFundraising Consultants

Description:

Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.

The Marketing program at the Alberta School of Business is built on the strength of our faculty's world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you'll participate in managerial cases, group projects, and market simulations. You'll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.

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Modified on February 05, 2024

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