University of Guelph - Office of Graduate Studies

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Marketing and Consumer Studies

University of Guelph - Office of Graduate Studies

Field of Study:Business Family and Consumer Sciences/Human Sciences
Marketing/Marketing Management, General
Length:2 Year(s)
Cost per year:*
National: $2,378

This estimate represents the tuition per semester.

Careers:Advertising ManagersFundraising Consultants


The Gordon S. Lang School of Business and Economics offers a MSc in Marketing and Consumer Studies, a program for students who want to gain expertise in an area that has been, and always will be, critical to achieving success in any market - understanding consumers. You will be equipped with advanced theory-based research skills that will prepare you for a career in marketing research, brand management or academia.

You can complete your degree within two years. In the first year, you will complete your course work in small, dynamic classes which allow for collaboration with faculty and your peers. Following your course work, and with the guidance of your advisory committee, you will conduct original research and develop a strong thesis to add to the marketing and consumer behaviour literature.


Grade for Entrance Previous Year (%)*75
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
    A 4-year honours undergraduate degree (or equivalent), ideally in a social science field, and a strong interest in research. Applicants are encouraged to connect with the program support team before submitting an application to determine eligibility and fit.
    Test Scores:
    • Graduate Record Examination [min. 50] or Graduate Management Admission Test or Graduate Management Admission Test [min. 550]
    Application Notes : A GMAT score of 550 or higher, or a GRE score in the 50th percentile or higher across all sections, is required from all applicants.

    * The entrance grade may change from year to year. Please contact the school for further information.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on November 14, 2022