Schulich School of Business - York University

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Master of Marketing (MMKG)

Schulich School of Business - York University

Faculty:Schulich School of Business
Field of Study:Marketing/Marketing Management, General
Course Based:Yes
Length:12 Month(s)
Cost per year:*
National: $37,400

Cost per year is for the 2022-2023 academic year and includes tuition and supplementary fees.

Careers:Advertising ManagersFundraising Consultants


The full-time, 12-month Master of Marketing (MMKG) is the first program of its kind in Canada to prepare graduates for professional careers in marketing. The MMKG curriculum provides students with the critical analysis and decision making skills required of marketers today. Students will learn the state-of-the-art in marketing and research tools. They will develop abilities in analytics, digital marketing, brand management, and marketing communications. Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and will be equipped with the skills to advance to leadership roles in the future. The capstone of the program is a two-term integrative consulting project, designed to give students first-hand experience in developing and implementing marketing strategies for real small to mid-sized organizations.


Grade for Entrance Previous Year (%)*77
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
    An undergraduate degree from a recognized post-secondary institution, with a minimum B+ average in the last two full years (or equivalent) of academic work.
    Test Scores:
    • International English Language Testing System (academic or immigration) or Test of English as a Foreign Language (Internet Based)
    Additional Admission Requirements:
    • Letter(s) of Reference
    • Resume/Curriculum Vitae
    • Portfolio

    * The entrance grade may change from year to year. Please contact the school for further information.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on November 16, 2022