St. Lawrence College

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Advertising and Marketing Communications

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Program Information

School:St. Lawrence College
Faculty:Kingston campus
Field of Study:Advertising
Marketing/Marketing Management, General
Description:This program includes amazing experiential learning opportunities that prepare students for an exciting career in advertising and other areas of marketing communications. You will be trained for careers in the creative or media aspects of the advertising business, including print, broadcast and digital media. All instructors are active in their area of marketing communications expertise and bring the latest applications and experiences into the classroom. One faculty member is the author of three textbooks on marketing communications. The most up-to-date marketing communications facilities in the province, including a Macintosh computer lab and an industry-standard video studio, support the program. This program offers field placements that provide students with practical experience.

You will be exposed to the complete realm of advertising communications: advertising (creative), advertising (media), direct response and digital advertising (online and mobile), and media sales. You will write copy and design layouts for print media; write, produce, and edit video in broadcast media; prepare ads for the digital media; and prepare advertising campaigns that embrace all elements of communications. You will learn how to evaluate and recommend various media to resolve business problems. Don't just take our word for it check out what our students had to say in this video!

Your skills will be developed in an Apple-based communications centre with access to the latest industry software including MAC OS X applications, Microsoft Office, and the Adobe suite of applications.
URL:Advertising and Marketing Communications at St. Lawrence College
Length:2 Year(s)
Cost per year:*
National: $5,711
International: $17,410
Careers:Advertising ManagersFundraising ConsultantsAdvertising and Promotion Consultants

Admission Requirements


These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  •  Grade12 English 
  •  Grade11 Mathematics 

Ontario Secondary School Diploma (OSSD) with the majority of Grade 11 and 12 courses at the C, U or M level including the following prerequisites: Grade 12 English at the C or U level Grade 11 Math at the C, U or M level For OSSD equivalency options, see Admission Requirements.

Test Scores:
  • Test of English as a Foreign Language (Computer Based) [min. 213] or Test of English as a Foreign Language (Internet Based) [min. 78] or International English Language Testing System (academic or immigration) [min. 6.5] or Canadian Academic English Language Assessment [min. 60]
Additional Admission Requirements:
    Apply to college as soon as the application is available in October. Applications received on or before the Equal Consideration Date will be given equal consideration. This is particularly important if you are applying to a program that is in high demand or oversubscribed; that is, a program for which the number of qualified applicants exceeds the number of seats available. After the Equal Consideration Date, applications are considered on a first-come, first served basis.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on July 28, 2018