Durham College

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Marketing - Business Administration

Durham College

Faculty:Faculty of Business
Degree:Diploma; Co-op; University Transfer
Field of Study:Business Administration and Management, General
Marketing/Marketing Management, General
Length:3 Year(s)
Cost per year:*
National: $4,277
Careers:Advertising ManagersManagers in Other ServicesFacility Operation and Maintenance Managers

Description:

This three-year program gives you the opportunity to stand out to employers by developing advanced skills in digital automation and analysis, marketing management, the psychology of consumer behaviour and gamification. You'll develop the critical thinking and interpersonal skills today's employers demand. Through partnerships with more than 100 companies, this program offers hands-on learning through marketing projects and work placements with real-industry clients. Whether you choose the four-week field placement or the competitive four month paid co-op option, you will gain practical work experience that sets you apart while building a network of industry contacts. This program also includes a capstone course where you will work as part of a team to develop a comprehensive marketing strategy for a real business. At the same time, you will have the opportunity to work with students from other business, design and technical programs outside the Marketing program, through the highly interactive Cross-Functional Collaboration course. This innovative course, which is unique to Durham College, simulates the dynamic work environment of a marketing professional.

Prerequisites:

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
  •  Grade12 English 
  •  Grade11 Mathematics 
Applicants are required to have an Ontario Secondary School Diploma or Mature Student Status, Grade 12 English (C, M or U), and Grade 11 mathematics (C, M or U).

Application Notes : Please visit the website for information on English Language Proficiency requirements.

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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Modified on January 16, 2023

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