This major will develop you into a dynamic marketing professional.
You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.
Your courses will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You'll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.
The integrated major capstone course will help you gain a deeper understanding of strategic marketing ambitions of organisations, and how customers are central to enterprise success and revenue generation. |
| Test Scores: | - International English Language Testing System (academic or immigration) [min. 7] or Test of English as a Foreign Language (Paper Based) [min. 600] or Test of English as a Foreign Language (Internet Based) [min. 100]
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* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.
