The Enterprise AI and Business Analytics major in the Bachelor of Commerce at RMIT University offers a deep understanding of how artificial intelligence (AI) and advanced analytics are transforming businesses. You’ll study key areas such as machine learning, data science, business intelligence, and AI-driven decision-making, preparing you for success in today’s data-driven landscape.

?As AI and data analytics become increasingly crucial in modern business operations, this major addresses current and future industry trends. Fields like finance, marketing, logistics, and healthcare are using AI-driven insights to gain competitive advantages. By focusing on automation, personalised marketing, operational efficiency, and strategic decision-making, this program prepares you to contribute to innovative solutions in the expanding global AI market.