Algonquin College

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Bachelor of Digital Marketing Communication - Pathway for Public Relations

Algonquin College

Faculty:School of Media & Design
Degree:Bachelor; Co-op; Honours
Field of Study:Digital Communication and Media/Multimedia
Public Relations/Image Management
Course Based:Yes
Length:4 Year(s)
Scholarships:8
Careers:InfluencerPublic Relations Consultants

Description:

This four-year honours degree program provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message. Graduates of Public Relations Ontario College Diploma receive credit for 11 courses, entering the program in Level 03, and reducing the time to completion to 3 years.

Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. The program utilizes case studies and fieldwork to provide opportunities for students to practice the newly-acquired skills in a real-world context. Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting.

Prerequisites:

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
    Applicants must have an Ontario Secondary School Diploma (OSSD) or equivalent. Mature students are applicants who have not achieved the Ontario Secondary School Diploma (OSSD) or its equivalent and who are at least 19 years of age on or before the commencement of the program in which they intend to enroll. Mature students applying for Degree programs satisfy College Eligibility by having demonstrated academic abilities equivalent to those of Ontario high school graduates, verified by successful completion of at least one full-time term at the post-secondary level (minimum five courses taken concurrently in an academic program of study).
    Additional Admission Requirements:
      Graduates from Public Relations Ontario College Diploma with Grade Point Averages of 2.7 are eligible to enter into Year 2, Level 03 of the degree program.

      * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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      Modified on February 23, 2023