Algonquin College

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Bachelor of Digital Marketing Communication - Pathway for Advertising and Marketing Communications

Algonquin College

Faculty:School of Media & Design
Degree:Bachelor; Co-op; Honours
Field of Study:Advertising
Communication, Journalism, and Related Programs, Other
Digital Communication and Media/Multimedia
Course Based:Yes
Length:4 Year(s)
Scholarships:6
Careers:Advertising ManagersInfluencerCopywriters

Description:

This four-year honours degree program provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message. Graduates of the Advertising and Marketing Communications Management Ontario College Advanced Diploma receive credit for 21 courses, entering the program in Level 5, and reducing the time to completion to 2 years.

Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. The program utilizes case studies and fieldwork to provide opportunities for students to practise the newly-acquired skills in a real-world context. Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting.

Prerequisites:

Additional Admission Requirements:


    Graduates from Advertising and Marketing Communications Management Ontario College Advanced Diploma with Grade Point Average of 2.7, a minimum of 420 hours of related co-operative education or work experience, and who successfully complete GEP1001 are eligible to enter into Year 3, Level 5, of the degree program.


    Graduates from Algonquin College`s Advertising and Marketing Communications Management program are not required to submit work experience; however GEP1001 must be successfully completed prior to the start of the term.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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    Modified on February 23, 2023