This four-year honours degree program provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message. Graduates of advertising, public relations and marketing diploma and advanced diploma programs may be awarded advanced standing.
Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. The program utilizes case studies and fieldwork to provide opportunities for students to practice the newly-acquired skills in a real-world context. Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting. |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Applicants are required to have:
- Ontario Secondary School Diploma (OSSD) or equivalent.
- or be Mature Students. Mature students are applicants who have not achieved the Ontario Secondary School Diploma (OSSD) or its equivalent and who are at least 19 years of age on or before the commencement of the program in which they intend to enroll. Mature students applying for Degree programs satisfy College Eligibility by having demonstrated academic abilities equivalent to those of Ontario high school graduates, verified by successful completion of at least one full-time term at the post-secondary level (minimum five courses taken concurrently in an academic program of study).
Applicants must also have: six Grade 12 University (U) or university/college (M) courses with a minimum 65% average including: one Grade 12 U Mathematics course, with a minimum of 65%.
Please note that mature students must meet the following subject-specific Program Eligibility requirements, either directly or through equivalencies: one Grade 12 U English course, with a minimum of 65%, and one Grade 12 U Mathematics course, with a minimum of 65%.
Applicants who do not possess the required English credit (ENG4U or equivalent) with a minimum of 65% will be considered for admission upon registration in a preparatory English course to be offered by Algonquin College prior to the start of the program. Students must achieve a minimum of 65% in the course prior to the start of the program.
Applicants with international transcripts must provide proof of the subject-specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
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| Test Scores: | - International English Language Testing System (academic or immigration) [min. 6.5] or Test of English as a Foreign Language (Internet Based) [min. 90]
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| Application Notes : | International applicants must have IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 90, with a minimum of 22 in each component: Reading 22; Listening 22; Speaking 22; Writing 24. |
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.
