University of Guelph - Office of Graduate Studies

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Market Research

University of Guelph - Office of Graduate Studies

Field of Study:Marketing Research
Length:1 Year(s)
Cost per year:*
National: $2,378

This estimate represents the tuition per semester.


The University of Guelph’s Graduate Diploma in Market Research is designed for students who want to extend their undergraduate knowledge of market research and advanced analytical tools. If you are interested in graduate-level studies, but not a master’s thesis, consider this one-year course-based program. You will learn from leaders in the marketing field who have developed progressive research and analytical methods.


Grade for Entrance Previous Year (%)*70
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
    To be considered a candidate for this graduate diploma, you must have graduated from a four-year honours degree program (or equivalent) and maintained at least a B average in the final two years of your program. Your degree must focus on one of the following areas:
  • Consumer studies
  • Social sciences
  • Humanities
  • Marketing
  • Finance
  • Real estate
  • Additional Admission Requirements:
    • Statement of Research Interests
    You'll be asked to submit a discussion paper indicating why you are interested in the field of market research.

    * The entrance grade may change from year to year. Please contact the school for further information.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on November 14, 2022