Centennial College

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Marketing - Digital Engagement Strategy (Optional Co-op)

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Program Information

School:Centennial College
Faculty:The Business School
Degree:Post-diploma; Co-op; Online
Field of Study:Marketing Research
Marketing, Other
Marketing/Marketing Management, General
Description:Marketing - Digital Engagement Strategy is a business graduate certificate program that will provide you with the digital marketing skills required in today's business world. You'll learn to analyze trends in technology, derive insights from data, design content management strategies, and execute plans across paid, owned and earned media. You'll also gain insight into how to develop and evaluate digital marketing strategies to maximize customer engagement and create meaningful interactions in support of business growth.

Experiential learning opportunities with a marketer, a retailer or an agency serving clients will be included in this college marketing program. These experiences will allow you to improve your leadership, entrepreneurial, organizational, project management and teamwork skills, while effectively applying learning in a real-world environment.

As part of the program's coursework, you'll be eligible to earn industry certifications such as Google Ads, Google Analytics as well as prepare for the Facebook Blueprint certification. Additionally, the core skills you develop may be converted into PDU credits towards an Online Marketing Certified Professional (OMCP) designation.

This course will be synchronous online, meaning classes are delivered during a specific timeslot in the week. You're expected to come together online at the same time each week to engage in your studies.
URL:Marketing - Digital Engagement Strategy (Optional Co-op) at Centennial College
Length:8 Month(s)
Cost per year:*
National: $5,735

Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2020.
Careers:InfluencerFundraising Consultants

Admission Requirements

Prerequisites:*

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

    -College diploma or university degree in any discipline
    -We will consider applicants who have successfully completed partial post-secondary education (minimum two years) and have relevant work experience
    -All Applicants must attend a mandatory program admission session.

    Application Notes : -All applicants shall complete a written assessment to evaluate their analytical/problem solving skills
    -Admission to this program is highly competitive and the program fills quickly. Applicants are advised to apply as early as possible.
    -English language proficiency
    Cost Notes : Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2020.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on March 12, 2021

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