Conestoga College

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Public Relations

Conestoga College

Faculty:Doon Campus
Degree:Bachelor; Honours
Field of Study:Public Relations/Image Management
Length:4 Year(s)
Cost per year:*
National: $8,566
International: $18,819
Careers:Public Relations Consultants

Description:

Conestoga's Bachelor of Public Relations degree was the first to be approved in Ontario and the fourth of its kind in Canada. Public relations is the management of communication between an organization and its public. Public relations specialists work in employee communication, media relations, investor relations, marketing communication and other specialized communication functions. This profession demands strong communication skills, diplomacy, strategic thinking and the ability to understand complex issues, and Conestoga's Bachelor of Public Relations degree responds with a case-based approach. The goal is to provide graduates with the critical thinking skills and the practical experience required to manage reputations, responses, and relationships on behalf of their organization.

We offer students the opportunity to combine their learning with co-op terms to allow students to apply theory to public relations practice. Courses in public relations management, global public relations, business and project management, and the ethics and philosophy of public relations offer unique perspectives.

Prerequisites:

Grade for Entrance Previous Year (%)*65 to 100
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
  •  Grade12 English 
Applicants must have an Ontario Secondary School Diploma (OSSD), or equivalent, OR 19 years of age or older, and a minimum of six (6) Grade 12 courses at the U or M level with a minimum cumulative average of 65%, one of which must be Grade 12 compulsory English (ENG4U) with a minimum grade of 70% (Higher averages are often required for admission due to competition for available spaces in the program.)
Test Scores:
  • Test of English as a Foreign Language (Internet Based) or Canadian Academic English Language Assessment or International English Language Testing System (academic or immigration)
Application Notes : Applicants with transcripts from institutions where the language of instruction is not English must demonstrate English language proficiency with a minimum test score on one of the following language proficiency tests or equivalent scores from another internationally recognized English language test: IELTS overall band of 6.5 with no band less than 6.0; TOEFL iBT 88; CAEL 70, no sub-test band score less than 60; PTE Academic 58; or Conestoga English Language Test (CELT) Band 6. We offer a language program for students whose English language skills are below the standard required for admission but all other admission criteria have been met. An applicant will be eligible for admission to the degree program after completion of level 4 of the General Arts and Science - English Language Studies (ELS) program with an overall grade average of 80% and no grade less than 75%. Placement in the ELS program is determined by scores on an in-house English language test or TOEFL or IELTS.

* The entrance grade may change from year to year. Please contact the school for further information.

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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Modified on July 21, 2022

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