Liberty University

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Business Administration - Marketing Analytics

Liberty University

Degree:Bachelor; Online
Field of Study:Marketing, Other
Length:4 Year(s)


For businesses to determine whether their marketing efforts and strategies are effective, they need to be able to rely on someone with the ability to measure and report their tactics’ effectiveness. Liberty University’s bachelor’s degree in business administration and marketing analytics is designed to help you get the training you need to understand, measure, and report on your company’s marketing efforts.

Through our business administration marketing analytics degree, you can learn how to understand the wants and needs of your company and the consumers they target, as well as how to measure marketing effectiveness and conduct meaningful research that identifies unmet needs or areas for improvement.


Additional Admission Requirements:
    Applicants must have a 2.0 or above cumulative GPA for admission in good standing. Please visit our admission requirements page for more detailed admissions-related information:

    All applicants must submit the following: admission application, application fee*, official college transcripts, unofficial college transcripts may be accepted with a completed official transcript request form**, a High School Self-Certification form, and proof of English proficiency.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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