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Coastal Carolina University

Marketing, B.S.B.A.

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Program:

School:

Coastal Carolina University

Program Website

Degree:

Bachelor

Field of Study:

Marketing, Other
Marketing/Marketing Management, General

Cost per year:*

National:

$14,814

Please see our tuition fees webpage for more information.

Careers:

Advertising Managers Influencer Fundraising Consultants

The marketing function exists to bring buyers and sellers together in the marketplace to allow each party to realize their desired outcomes. For buyers, this means solutions to their problems. For sellers, this typically means increasing market share, revenue, profitability, and other outcomes. Marketers create items of value (goods, services, ideas, etc.) that are priced, promoted, and distributed in a competitive and dynamic marketplace. Marketers must align marketing strategy with the needs of consumers in the marketplace.

Students completing the marketing major will have competencies in basic marketing knowledge including understanding the consumer decision-making process and its relevant influences, being able to design a research plan to collect information for marketing decision-makers, and developing solutions to marketing problems and opportunities.

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Modified on June 07, 2023

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Programs to Consider

Coastal Carolina University

Marketing, B.S.B.A.

Coastal Carolina University

Description:

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Programs to Consider

Related Career(s)

Coastal Carolina University

Marketing, B.S.B.A.

Coastal Carolina University

Description:

Request More Information about this Program

Share This

Coastal Carolina University WebLinks™

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