|In Advertising and Marketing Communications – Management, you’ll learn the fundamentals of campaign planning and the creative process. You’ll use industry software to interpret market research, develop strategies and learn basic design and copywriting. You'll engage in the planning, buying and selling of media for digital and traditional platforms. These skills are just the beginning!
In third year, you’ll take advanced advertising and marketing courses such as Creative Branding, Media Management, Advertising Campaign Management and Global Communications. You’ll also put everything you’ve learned into practice with a specialty Capstone project. In this portfolio-building project, you’ll develop a campaign proposal for a real business client from the community.
|Grade for Entrance Previous Year (%)*||65
|These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Ontario Secondary School Diploma or equivalent, including these required courses:
One English, Grade 12 (ENG4C or ENG4U) with a minimum of 60%
Minimum 65% overall average
Mature student status.
* The entrance grade may change from year to year. Please contact the school for further information.
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.