IE University - Graduate Programs

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Market Research and Consumer Behaviour

IE University - Graduate Programs

Faculty:School of Human Sciences and Technology
Degree:Master
Field of Study:Marketing Research
Length:10 Month(s)
Cost per year:*
National: $48,575

Cost listed is converted from euros.

Careers:Market Research Analysts

Description:

The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This program is a combination of business, marketing, data analytics and consumer behavior, allowing you to gain unique customer insights into the quantitative and qualitative side of market research. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.

Prerequisites:

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
    A Bachelor’s Degree or equivalent.

    Test Scores:
    • International English Language Testing System (academic or immigration) [min. 7] or Test of English as a Foreign Language (Internet Based) [min. 100]
    Application Notes : The IE Admissions Department has a rigorous selection process. We seek motivated, creative and high-potential candidates who stand out for their academic and/or professional achievements, as well as interpersonal skills. We take a holistic approach when evaluating each candidate in order to bring in the most talented people into our international classrooms.
    Additional Admission Requirements:
    • Letter(s) of Reference
    • Portfolio

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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    Modified on September 26, 2023

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