We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open innovation and brand co-creation in terms of both strategy and actual implementation. This program will give you the tools to successfully guide businesses through the new challenges posed in today's dynamic digital world.
In a rapidly evolving digital world, The Executive Master in Strategic Marketing and Communication is designed for professionals who are looking to upskill and elevate their professional experiences to the next level. This program takes the latest advancements in technology and equips you with a 360-degree vision of the world of marketing and communications. Through a focus on how marketing and communication professionals and brand managers can harness the power of digital platforms, social media and digital strategy, the Executive Master in Strategic Marketing and Communication provides the necessary tools to become an impactful leader in your field and the flexible online and face-to-face format so you can continue your career while studying. |
