The Sprott Shaw College Business Administration Sales & Digital Marketing diploma program equips individuals to work in an exciting and innovative field. Graduates can not only manage the marketing activities for a wide range of businesses and organizations, but can also be employed by advertising, digital and public relations agencies. Business Administration Sales & Digital Marketing graduates are able to: develop strategic marketing plans, conduct primary and secondary market research, manage various digital marketing channels such as social media, evaluate return on investment for various marketing media, use Search Engine Optimization and web analytics to improve profitability, devise and execute effective sales presentations and negotiation strategies, perform accounting activities and analyze financial statements, productively use MS Office including Word and Excel, and communicate effectively using various communication channels.
People planning to work in this competitive field require strong interpersonal, communication and organizational skills. Those who have developed skills in these areas will be better prepared to compete for jobs. With additional experience or training, progression to management positions is possible.
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These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Applicants are required to have Grade 12/GED, or mature student status (all transcripts must be "true certified copies" or originals). |
| Application Notes : | International students are required to submit proof of English Proficiency such as IELTS or TOEFL scores (if available) or have successfully completed the Sprott-Shaw Entrance Assessment (with a minimum score of 20/40 in language). |
| Additional Admission Requirements: | Applicants must successfully complete the admissions interview and entrance assessment (with a minimum composite score of 42).
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* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.
