The Marketing Management major is interdisciplinary, follows a liberal education philosophy, and is built on the Department’s expertise in the field of marketing and consumer research.
The Department of Marketing and Consumer Studies prepares students for a career in marketing but also for educating them so that they can be active and engaged citizens. This is achieved from a balanced curriculum of marketing and liberal education courses that provide students with an understanding of the world they will work and live in. Students will gain knowledge in creating, communicating, and delivering product offerings to create value to stakeholders in a global and connected economy. Students completing this major will be prepared to pursue a variety of marketing career paths and diverse leadership roles.
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| Grade for Entrance Previous Year (%)* | 80 to 85 |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
- Grade12 English
- Grade12 Advanced Functions
Applicants are required to have English (ENG4U), advanced functions (MHF4U), and 4 additional 4U or 4M courses. |
| Test Scores: | - International English Language Testing System (academic or immigration) [min. 6.5] or Test of English as a Foreign Language (Computer Based) [min. 250] or Test of English as a Foreign Language (Paper Based) [min. 600] or Test of English as a Foreign Language (Internet Based) [min. 89] or Canadian Academic English Language Assessment [min. 70]
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| Application Notes : | To view all accepted English language proficiency standardized tests, please visit: https://admission.uoguelph.ca/englprof |
* The entrance grade may change from year to year. Please contact the school for further information.
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.
