University of Alberta

Marketing

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Program Information

School:University of Alberta
Faculty:Faculty of Business
Degree:Bachelor
Field of Study:Marketing/Marketing Management, General
Description:Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.

The Marketing program at the Alberta School of Business is built on the strength of our faculty’s world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you’ll participate in managerial cases, group projects, and market simulations. You’ll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.
URL:Marketing at University of Alberta
Length:4 Year(s)
Cost per year:*
National: $6,999

This estimate is based on one year of full-time study, and represents only the tuition cost.
Scholarships:7
Careers:Fundraising ConsultantsBuyersAdvertising and Promotion Consultants

Admission Requirements

Additional Admission Requirements:
    There is no direct entry from high school into the Bachelor of Commerce program (BCom). Students must first complete a year of university in another Faculty or postsecondary institution and take courses in English, Economics, Mathematics and Statistics. Admission to the BCom is competitive based on performance in the required courses and a student's overall academic record. Preprofessional Study Time: 1 year. ★24 required, transferable to the University. (★ = units of course weight): Junior Level English (★6), which includes any 100-level English (★3) and a maximum of (★3) in WRS, ECON 101 (★3), ECON 102 (★3), MATH 113 or 114 (★3), STAT 151 (★3). Please consult the Faculty about any other courses appropriate to your major.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on July 20, 2018