Durham College

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Tourism – Destination Marketing

Durham College

Faculty:Faculty of Business
Degree:Diploma; Co-op
Field of Study:Tourism and Travel Services Marketing Operations
Length:2 Year(s)
Cost per year:*
National: $4,306
International: $16,268
Careers:Travel CounsellorsAirline Sales and Service AgentsHotel Front Desk Clerks


Destination marketers are multidisciplinary professionals who specialize in identifying, developing and executing strategies to drive socio-economic success for locations and attractions around the world. In this program, students learn how to uphold service and quality standards throughout the customer lifecycle; develop a digital and social media presence and marketing plans that align with business goals and strengthen brand recognition; cultivate partnerships and relationships; explore entrepreneurial opportunities in destination marketing; and conduct powerful market research and customer analytics to guide the development of effective tourism products and experiences.

Graduates will lead and support business development initiatives that build a destination’s reputation in order to attract tourists, investors and skilled professionals. Equipped with a broad base of skills and knowledge, they help destinations realize significant economic impacts that contribute to job creation, community sustainability and improved quality of life for residents and visitors alike.


These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
  •  Grade12 English 
Applicants are required to have an Ontario Secondary School Diploma or Mature Student Status, Grade 12 English (C or U).
Application Notes : Please visit the website for information on English Language Proficiency requirements.

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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Modified on January 16, 2023

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