Ashton College

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Digital Data Management and Analysis

Ashton College

Faculty:Ashton College
Degree:Not Applicable; Online
Field of Study:Digital Communication and Media/Multimedia
Marketing, Other
Marketing/Marketing Management, General
Length:40 Hour(s)
Cost per year:*
Provincial: $795
National: $1,094


The Digital Data Management and Analytics course provides participants with the skills to evaluate a firm’s digital and social media performance. Students will be able to transform data into meaningful business insights that will impact planning and strategic decisions. This course explores free and paid tools to measure audience, acquisition, engagement, sales funnels, and user conversions.
Modified on January 13, 2022