Ashton College

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Digital Marketing Strategy and Planning

Ashton College

Faculty:Ashton College
Degree:Not Applicable; Online
Field of Study:Digital Communication and Media/Multimedia
Marketing, Other
Marketing/Marketing Management, General
Length:40 Hour(s)
Cost per year:*
Provincial: $795
National: $1,094


The Digital Marketing Strategy and Planning course focuses on the introduction of digital marketing principles and management skills. Students will learn how to develop strategic marketing plans and execute digital campaigns. The course offers a holistic view of the digital world by exploring a wide range of channels, tactics, and tools that impact business growth. Exercises are designed to analyze the connection between online channels, strategy, consumer intent, and engagement in order to maximize results.
Modified on January 13, 2022