Ashton College

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Social Media Platforms

Ashton College

Faculty:Ashton College
Degree:Not Applicable; Online
Field of Study:Digital Communication and Media/Multimedia
Marketing, Other
Marketing/Marketing Management, General
Length:40 Hour(s)
Cost per year:*
Provincial: $795
National: $1,094


The Social Media Marketing course explores the concept of social media as well as the principles behind online communication. Students will learn how to develop and maintain a professional business social media presence on platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube. Special emphasis is placed on how to identify influencers, deliver targeted content, design effective paid ads, develop social media plans and content calendars, audience engagement practices and community management.
Modified on January 13, 2022