Algonquin College

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Bachelor of Digital Marketing Communication - Pathway for Business Administration - Marketing

Algonquin College

Faculty:School of Media & Design (Ottawa)
Degree:Bachelor; Co-op; Honours
Field of Study:Business Administration and Management, General
Business, Manag., Mark., and Related Support Services, Other
Digital Communication and Media/Multimedia
Marketing/Marketing Management, General
Course Based:Yes
Length:4 Year(s)
Careers:Advertising ManagersManagers in Other ServicesFacility Operation and Maintenance Managers


This four-year honours degree program provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message. Graduates of Business Administration - Marketing Ontario College Advanced Diploma or Business - Marketing Ontario College Diploma receive credit for 12 courses, entering the program in Level 3, and reducing the time to completion to 3 years.

Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. The program utilizes case studies and fieldwork to provide opportunities for students to practice the newly-acquired skills in a real-world context. Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting.


These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
    Applicants are required to have:

    • Ontario Secondary School Diploma (OSSD) or equivalent.
    • or be Mature Students. Mature students are applicants who have not achieved the Ontario Secondary School Diploma (OSSD) or its equivalent and who are at least 19 years of age on or before the commencement of the program in which they intend to enroll. Mature students applying for Degree programs satisfy College Eligibility by having demonstrated academic abilities equivalent to those of Ontario high school graduates, verified by successful completion of at least one full-time term at the post-secondary level (minimum five courses taken concurrently in an academic program of study).

    Graduates from Business Administration - Marketing Ontario College Advanced Diploma or Business - Marketing with Grade Point averages of 2.7 are eligible to enter into Year 2 Level 03 of the degree program.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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    Modified on February 22, 2023