Liberty University

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Business Administration - Strategic Marketing Management

Liberty University

Degree:Bachelor; Online
Field of Study:Marketing/Marketing Management, General
Length:4 Year(s)
Careers:Advertising ManagersInfluencerFundraising Consultants


Every successful company has 2 main things: innovative products and a strong marketing plan. To maximize its profits and fulfill its business goals, an organization needs to reach its target audience. That’s where strategic marketing management comes in. Strategic marketing involves helping your team carry out communications campaigns that will reach specific customers and increase earnings.

With Liberty’s online Bachelor of Science in Business Administration (BSBA) – Strategic Marketing Management, you will learn core marketing skills that can help you lead as a strategic marketer in any industry. You’ll study how to identify potential customers and ensure customer loyalty through customized marketing campaigns. Learn how to create, implement, and evaluate marketing plans that can maximize your company’s competitive advantages in various market segments. If you want to help your business fulfill its marketing objectives and improve its market share, our BSBA can train you for a career in strategic marketing management.


Additional Admission Requirements:
    Applicants must have a 2.0 or above cumulative GPA for admission in good standing. Please visit our admission requirements page for more detailed admissions-related information:

    All applicants must submit the following: admission application, application fee*, official college transcripts, unofficial college transcripts may be accepted with a completed official transcript request form**, a High School Self-Certification form, and proof of English proficiency.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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