Liberty University

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Business Administration - Digital Marketing and Advertising

Liberty University

Degree:Bachelor; Online
Field of Study:Marketing/Marketing Management, General
Length:4 Year(s)
Careers:Advertising ManagersInfluencerFundraising Consultants


In today’s world, the internet touches every part of our lives. People around the world often spend hours a day on the web, and many consumers now complete their shopping online. Because of this, traditional marketing forms like print ads and direct mail are no longer as effective as they once were. Modern companies need to adjust their marketing strategies to account for new technology and consumer behavior. The answer? Digital advertising. At its core, this involves any form of marketing that takes place on electronic devices and the internet. Advertising has always been about meeting your audience right where they are and communicating with them on the platforms they use. Today, that means reaching people on the internet.

As more and more of today’s processes move to online platforms, the field of digital marketing is growing. Employers need digitally savvy individuals who can create and implement ways to engage audiences, clients, and consumers. With a degree that provides training in business and marketing, you can become a valuable asset to any company you end up working for – someone who can help your organization reach customers, sell products, and grow.


Additional Admission Requirements:
    Applicants must have a 2.0 or above cumulative GPA for admission in good standing. Please visit our admission requirements page for more detailed admissions-related information:

    All applicants must submit the following: admission application, application fee*, official college transcripts, unofficial college transcripts may be accepted with a completed official transcript request form**, a High School Self-Certification form, and proof of English proficiency.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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