Advertising and Promotion Consultants

(NOC 1123)


The following comments cover the career grouping of Professional Business Services to Management.

For management consultants, the development of new management concepts, search for increased productivity as a response to international competition, changes to corporate structure and work organization methods, heightened quality demands and growth in sub-contracting should open up a considerable number of opportunities.

The market is much more competitive for advertising specialists, but there will always be room for talented designers who can make a name for themselves in the industry and exploit certain promising niches. Advertising specialists must have a strategic image of action taken, be extremely creative, and know how to use computerized and other tools to analyze the market and take the pulse of consumers. They must also accept constructive criticism and possess excellent written and verbal communication skills. Bilingualism is generally a must.

Job Seekers: 95,425
Job Openings: 118,061

Job prospects for this career are rated Good

Last Updated: February 20, 2020