This course gives you the opportunity to develop the analytical and creative skills needed by modern journalists and public relations professionals, and to master a range of multimedia tools for publishing both journalistic and marketing content. It blends an understanding of practical journalism with a solid insight into the worlds of marketing and public relations. Many journalists, marketing and public relations consultants enjoy careers that move between all three areas, and increasingly need to have social media-related marketing skills.
You’ll study news-gathering, news and feature writing, as well as gaining cross-industry editorial and production skills. You will also learn how to research for a variety of purposes including finding a target market for a news piece or feature article, gathering the facts for that story, or determining the requirements of a PR client and who to target in the media or general public. |
| Test Scores: | - International English Language Testing System (academic or immigration) [min. 6.0] or Test of English as a Foreign Language (Internet Based) [min. 72]
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| Additional Admission Requirements: | - Statement of Research Interests
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* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.
