Our new BA (Hons) in Public Relations aims to equip students with essential analytical and critical skills, together with the practical communication toolset required to plan and run successful communication programmes. Students will develop an understanding of how to handle contemporary challenges, including assessment of the global and cultural context, understanding of ethical challenges, working with new media, and exercising the power of communication in resolving complex social, business and organisational issues.
Students will have the opportunity to develop written and verbal communication skills, analytical abilities, managerial practices, strategy setting and communication programme development capabilities.
|
