University of the West of England

Marketing Communications (BA)

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Program Information

School:University of the West of England
Faculty:Bristol Business School
Degree:Bachelor; Honours
Field of Study:Marketing/Marketing Management, General
Communication, General
Description:Marketing communications is at the core of any organisation in an increasingly global, competitive and dynamic industry where understanding consumer behaviour has never been so important. You will most likely specialise in making sure the marketing 'message' is heard and seen by the target audience through media communications and campaigns.

This current and applied course provides a solid foundation in business and a focus on Marketing Communications from Year 2 is available for those seeking a career in communications, particularly in an agency environment. You will explore the functions and theories of marketing communications, particularly consumer behaviour and key contemporary marketing issues facing business. You will investigate areas such as political marketing (around elections), sports marketing and social marketing through cutting-edge modules and expert-led teaching in key areas of advertising, key account management, market research, digital marketing and direct marketing.
URL:Marketing Communications (BA) at University of the West of England
Length:3 Year(s)
Cost per year:*
National: $23,650

Cost per year is in Canadian dollars, based on the international full-time fee. Please visit the program page for further information.
Careers:Fundraising ConsultantsBuyersAdvertising and Promotion Consultants

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on February 08, 2016