Robert Gordon University - Graduate Programs

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International Marketing Management

Robert Gordon University - Graduate Programs

Field of Study:Marketing/Marketing Management, General
Length:1 Year(s)
Cost per year:*
National: $22,000
Careers:Advertising ManagersFundraising Consultants


This accredited MSc International Marketing degree from Robert Gordon University will develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to operations within the field of marketing. By studying the MSc International Marketing course you will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within this area.
Modified on November 08, 2022