University of Gloucestershire


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Program Information

School:University of Gloucestershire
Field of Study:Marketing/Marketing Management, General
Description:You’ll study the fundamental principles of marketing with particular emphasis on digital strategy, implementation and analysis. You’ll understand marketing automation, omni-channel marketing and performance measurement through Google Analytics. As you progress there is also an exciting list of study options to suit your interests or career choice such as e-interactivity and social media, cultural issues, international marketing and lots more.

You’ll develop key practical skills such as how to use software solutions such as Dreamweaver, Illustrator and InDesign; how to develop and launch a new product; how to analyse a competitor; how to write a sales and distribution strategy and undertake research.

URL:Marketing at University of Gloucestershire
Length:3 Year(s)
Careers:Fundraising ConsultantsBuyersAdvertising and Promotion Consultants
Modified on July 28, 2016

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