|Field of Study:||Advertising
Marketing/Marketing Management, General
|Description:||You’ll study the fundamental principles of creative communication and the organisational and global business contexts within which they function. As you progress there is also an exciting list of study options to suit your interests or career choice such as working within an advertising agency, managing creative teams, international marketing, consumer analysis, social media and lots more. You’ll develop key practical skills such as how to undertake research, how to create an advertising campaign, how to write persuasively, how to build a brand and how to present to a client. You’ll learn how to pitch your work to a creative team and take on board feedback.