Marketing is an exciting field of study and a critical component to any successful business enterprise. A well-executed marketing strategy focuses on an organization's product or service offerings, the value that can be derived from them, market access to them and how the brand value is communicated to potential clients and customers. Our marketing students learn about all of these components through case studies, team-based projects and other professor-guided activities.
The coursework for marketing majors includes consumer behavior, integrated marketing communications, marketing research, channels of distribution, international marketing, and sales communications, which offers a full array of marketing perspectives to prepare our students for a career in marketing. Students have the opportunity to apply their knowledge in marketing through internships with business partners in the Western New York area. |
