Toronto Metropolitan University (formerly Ryerson University)

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Strategic Marketing

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Program Information

School:Toronto Metropolitan University (formerly Ryerson University)
Faculty:The Chang School
Field of Study:Marketing/Marketing Management, General
Description:Building a career in marketing is an exciting journey!

The marketing industry covers a wide range of functions including both technical elements – such as market research and database mining – and the more creative aspects of product development, brand management, promotion, public relations, direct marketing, and sponsorship.

Today’s marketing jobs are more competitive than ever, demanding a level of creativity, strategic thinking, and analytical skills that keep pace with the rapid pace of this changing industry. Technology has provided new and more effective ways to identify, target, and interact with consumers. At the same time, societal trends demand that more attention be paid to corporate social responsibility, social marketing, and sustainability.
URL:Strategic Marketing at Toronto Metropolitan University (formerly Ryerson University)
Careers:Advertising ManagersInfluencerFundraising Consultants

Admission Requirements


These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

    It is recommended that applicants have the following: OSSD with six Grade 12 U or M credits, or its equivalent, or mature student status with experience in business.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on June 02, 2020