The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention. You will gain in-depth knowledge and skills in PPC, SEO, Content Marketing, Social Media, e-Business Management, Web Development, Data Analysis, and develop strategic thinking know-how. You will have the opportunity to gain real-world experience by putting these skills to the test in an end-of-year practicum project which involves being paired up with a client, looking after their digital marketing for a 6 month period. DCU Business School has deep-routed connections with industry, which ensures relevant and up to date content within our curriculum. |
| Grade for Entrance Previous Year (%)* | 75 |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Requirements: For admission to the M.Sc. in Digital Marketing candidates must hold: A 2.1 Honours degree in a Business discipline, or equivalent international qualification OR A 2.1 Honours degree in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification OR Professional qualifications plus 5 years or more relevant professional experience in Marketing |
| Test Scores: | - Test of English as a Foreign Language (Paper Based) or Test of English as a Foreign Language (Computer Based) or Test of English as a Foreign Language (Internet Based) or Test of English as a Foreign Language (Internet Based)
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| Additional Admission Requirements: | |
* The entrance grade may change from year to year. Please contact the school for further information.
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.