Although a keen interest in marketing is important, the programme blends both business and non-business graduates. You will learn to combine your existing knowledge with real commercial experience in a variety of marketing situations.
The contact with clients and events organised throughout the year gives you the opportunity to network with senior business people and build relationships with them. As future managers, you will acquire valuable skills in being a team player, motivating and leading others, communicating and negotiating effectively and develop excellent interpersonal skills. The ‘Action Learning’ technique is the winning premise of this programme. Students learn through doing. The programme mirrors a business: students are Marketing Advisors, based in an office in the School and working on commercial projects for external business clients. The main aim of the programme is to help Marketing Advisors develop their personal and professional skills, making the transformation from graduates into highly professional managers. Working on commercial projects for companies helps you acquire skills that are relevant to every workplace. |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
You will need an Honours business primary degree or an honours degree in another discipline. Acceptance on the programme is subject to demonstration of an aptitude in marketing. The interview process is made up of two separate interviews; one individual and one group interview. |
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.
