University of New York in Prague

Digital Marketing and Analytics (MSc)

University of New York in Prague

Degree:Master
Field of Study:Marketing/Marketing Management, General
Data Analytics, General
Course Based:Yes
Length:1 Year(s)
Cost per year:*
National: $23,260

This cost is an approximation.



Careers:Advertising ManagersFundraising Consultants

Description:

The MSc in Digital Marketing and Analytics is an industry-focused program delivered in partnership with Dublin Business School (Ireland).

Study in English at UNYP in Prague while earning an internationally recognized Irish MSc degree awarded by DBS.

Prerequisites:

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

    Applicants must:

    • Hold a completed undergraduate degree (or recognized equivalent)
    • Submit official transcripts from all post-secondary institutions attended
    • Submit a completed application form
    • Provide a personal statement and letters of recommendation
    • Submit a CV outlining academic and/or professional experience
    • Demonstrate English proficiency (if applicable)
    • Complete an admissions interview

    Specific Requirements:

    • Second Class Level 8 Honors Degree (H22) in a cognate discipline
    • (e.g., marketing, business, finance, IT with marketing)

    • Alternative pathways:
    • Equivalent professional qualification
    • Recognition of Prior Learning (RPL) for applicants with 3+ years of relevant experience

    Motivational interview required.

    Test Scores:
    • Test of English as a Foreign Language (Internet Based) or International English Language Testing System (academic or immigration) or DuoLingo or Pearson Test of English (Academic)
    Additional Admission Requirements:
    • Letter(s) of Reference
    • Resume/Curriculum Vitae
    • Statement of Research Interests
    • Work Experience

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on July 29, 2026

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