Choosing the Marketing Technology major in the Bachelor of Commerce at RMIT University equips you with a comprehensive understanding of how technologies transform contemporary consumer behaviour and modern marketing strategies for businesses.

This major covers key areas including marketing automation, digital marketing, and customer relationship management, equipping you with both theoretical knowledge and practical skills. You will learn about foundational marketing principles while developing research skills to plan and implement effective tech-driven strategies. You can also specialise in areas such as AI in marketing, branding, and customer experience management. With companies increasingly relying on marketing technologies, professionals with these skills are in high demand across various industries.