IE Business School

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Master in Market Research & Consumer Behavior

IE Business School

Faculty:Business School
Degree:Master
Field of Study:Marketing, Other
Length:10 Month(s)
Cost per year:*
National: $49,407

Fees converted from Euros to Canadian Dollars. Amount may vary due to current exchange rate.

Description:

The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This program is a combination of business, marketing, data analytics and consumer behavior, allowing you to gain unique customer insights into the quantitative and qualitative side of market research. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.



The Master in Market Research and Consumer Behavior is a 10-month program, starting with a common core period in which you will learn, together with students from other Marketing, Communication & Sales Masters programs, the fundamentals to ​​sharpen your creative, analytical, commercial, business, strategic and digital skills. After the common core period, you will then go into your specialized program of choice. During the program, you will also have the opportunity to participate in optional certificates or an international experience.

Prerequisites:

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
    Bachelor degree from an accredited university
    Test Scores:
    • Graduate Management Admission Test or Graduate Record Examination
    Additional Admission Requirements:
    • Letter(s) of Reference
    • Resume/Curriculum Vitae

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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    Modified on December 31, 2022