IE Business School

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Master in Digital Marketing and Analytics

IE Business School

Faculty:Business School
Field of Study:Business Administration and Management, General
Business Statistics
E-Commerce/Electronic Commerce
Marketing, Other
Length:10 Month(s)
Cost per year:*
National: $49,407

Fees converted from Euros to Canadian Dollars. Amount may vary due to current exchange rate.

Careers:Banking, Credit and Other Investment ManagersMarket Research Analysts


The fast pace of digital disruption has forced traditional marketing channels to step aside and make room for their online alternatives: smartphones, social media, online/video, and email marketing. The Master in Digital Marketing & Analytics trains students to understand today’s digital consumers' behavior through managing campaign analytics and performance, creating and managing digital content, and transforming data into action to maximize digital performance.

The Master in Digital Marketing & Analytics is a 10-month program, starting with a common core period in which you will learn, together with students from other Marketing, Communication & Sales Masters programs, the fundamentals to ​​sharpen your creative, analytical, commercial, business, strategic and digital skills. After the common core period, you will then go into your specialized program of choice. During the program, you will also have the opportunity to participate in optional certificates or an international experience.


These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
    Bachelor degree from an accredited university
    Test Scores:
    • Graduate Management Admission Test or Graduate Record Examination
    Additional Admission Requirements:
    • Letter(s) of Reference
    • Resume/Curriculum Vitae

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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    Modified on December 31, 2022