ASU Online - Graduate Programs

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Digital Audience Strategy

ASU Online - Graduate Programs

Faculty:Business, Communication and digital media
Degree:Post-diploma; Online
Field of Study:Digital Communication and Media/Multimedia
Marketing Research
Length:8 Week(s)
Careers:Influencer

Description:

The online graduate certificate in digital audiences prepares you to execute digital audience strategy in any industry. You'll learn to measure and analyze how consumers interact with content online, on social media and on mobile devices. This program is designed for professionals who want to develop new skills, take on new responsibilities or more effectively promote their work.
To create and execute a strategy, you may also use techniques like:
  • Paid or organic social media campaigns.
  • Search engine marketing (SEM).
    Search engine optimization (SEO).
  • Prerequisites:

    These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
      Applicants must have a minimum of a 3.00 cumulative GPA in the last 60 hours of their bachelor's program. Alternatively, applicants must have a minimum of a 3.00 cumulative GPA in the last 12 units of their post-baccalaureate transcript.




      All applicants must submit:
    • Graduate admission application and application fee.
    • Official transcripts.
    • Up-to-date curriculum vitae or resume.
    • Additional Admission Requirements:
        An applicant whose native language is not English (regardless of current residency) must provide proof of English proficiency. A TOEFL score of at least 100 on the internet-based test is required. Applicants can have these scores automatically submitted to ASU and the Cronkite School by using institution code 4007.

        * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

        Modified on November 03, 2022